RA #2

The TV commercial that I have chosen this week is the freecreditreport.com commercial with the guy that sings and plays a guitar. There are a few of these ads but the one that I chose is the one where he is singing in a restaurant dressed up like a pirate. The argument of this commercial is pretty obvious. They are saying to their audience that they better sign up at freecreditreport.com or else you might end up working at a crappy job because someone stole your identity. The audience that this commercial is targeting is probably younger adults that are just starting to look for career opportunities. However, I think that anyone with a valuable identity to steal is a justifiable target audience. I think that this commercial definitely appeals to the audience’s emotions by way of comedy. They have a very catchy tune and clever lyrics which makes people laugh and in turn causes the audience to pay more attention. I would say that it also is logical in the minds of the audience. They are saying that if you don’t want to end up like the guy singing in the commercial, then all you have to do is sign up at freecreditreport.com in order to stay ahead of those trying to steal your identity. Personally I feel that this commercial is very effective because it is very funny and convincing. The song is very catchy and it tends to stick in the head of the person that is watching it. I have subscribed to similar sites before, but now if I were going to sign up with a service that monitored my credit, I would probably go to freecreditreport.com first to check out what they have to offer.

(Lyrics to freecreditreport.com commercial)
They say a man should always dress for the job he wants
so why am I dressed up like a pirate in this restaurant.
It’s all because some hacker stole my identity.
Now I’m in here every evening serving chowder and iced tea.
Should have gone to freecreditreport.com (yeehaa!)
I could have seen this coming at me like an atom bomb.
They monitor your credit and send you email alerts.
So you don’t end up selling fish to tourists in t-shirts.