RA #1

Blog Post #1
The ad that I have chosen is a Nike advertisement for shoes. The argument in the Nike ad that I have chosen is the idea that it is worth buying Nike shoes even if it’s the only thing you have money for. The ad shows a homeless man sitting on a bench with a pair of really nice Nike shoes on. The whole ad is in black and white except for the Nike shoes that stand out in a flashy red. The ad is trying to convince its audience that even though you might not have much else, that they should buy the shoes because they are worth every penny. I would say that the audience in this ad would be anyone who is into sports or participates in any type of athletics. I think it even goes a little bit farther by targeting teenagers or young adults who don’t have very much money. This ad plays mainly to the audience’s emotion by portraying the message of “Just Blow It” at the top of the page. It tries to give the audience the sense of a “who cares” attitude about money and that it will be all worth it once you have the awesome shoes on your feet. I think that this ad is quite effective towards the audience that it is trying to target. It appeals to the young mind in a way that is somewhat like a friend saying, “Just do it man, don’t worry about a thing, it will be worth it in the end.” Many teenagers and young adults tend to give into peer pressure and the temptation of instant gratification and worrying about the consequences later. I also thought that it was interesting that they slightly tweaked their famous slogan of “Just Do It” into “Just Blow It.” This was a clever move because it catches the audience’s eye because it is not exactly what they are used to seeing.